I was surprised at how thick the product was and thought that it would feel heavy on my skin. Although the product says its moisturises primes and conceals I did put on some moisturiser first as my skin has been very dry this winter. I was really impressed with the coverage as I have a lot of redness which was pretty much gone with one application. I still required concealer on my chin which has had a few breakouts recently and around my eyes but I was very impressed. If I use tinted moisturiser I usually have to use so much concealer to achieve what this did in one layer.
I was dubious about the claim that it self-adjusts for a flawless coverage however with a bit of buffing it really did match my skin tone. The staying power of this is also very impressive even with a cold I went 8-9 hours without needing a touch up, and on my forehead which I usually need to use a primer on, as it is my problem error, looked better then it has for ages, smooth with no dry skin.
Overall I am very impressed with this product and am debating buying, I also have a sample of the Rimmel BB Cream which I want to try before heading to the shops.
You can pick this up at boots.com for £21 for 50ml